New Accounting Solution is an online bookkeeping company based in South Carolina. Founder, Alyssa New, was ready to take her branding to the next level to provide more credibility and authority to a new QuickBooks course she was launching. The big goal was to take the corporate, boring overwhelm out of the topic of accounting and bookkeeping and make it feel accessible (and even fun!) for small business owners. 

I created brand styling, messaging, and a web design inspired by the beaches, palms, and seaside motifs of the South Carolina coast that captures the fun, breezy, yet professional personality of her brand and educational materials.